Gallup & Robinson: Which Ad Pulled Best?

Which Ad Pulled Best?

Print Ads

These ads were tested in G&R's Magazine Impact Research Service (MIRS). Respondents were invited to read through a major consumer magazine as they normally do. The next day they were re-interviewed to determine which ads they remembered and then asked for their reactions to them. Click on an image to test your advertising savvy.

P2. Two Cell Phone Ads

P3. Two
Pharmaceutical Ads

P4. Two Lotion Ads

Television Commercials

T1. Two Delivery
Service Ads

These commercials were tested in G&R's in-context television services. Respondents were invited to watch a television show in which the commercials appeared among others. The next day they were interviewed again to determine which commercials they remembered and then asked about their reactions to them. Click on an image to test your advertising savvy.

T2. Two Pizza Ads

T3. Two B2B/
Technology Ads

T4. Two Sub Ads

Even with today's well accepted executional approaches, campaigns and ads can vary dramatically in performance. Real-world Impact testing provides the best evidence of in-market audience response and the most certainty as to whether an execution is a good investment and why.

Which Ad Pulled Best? Workbook





           10th Edition

    9th Edition

8th Edition

Which Ad Pulled Best?, the widely used college workbook by G & R's
Scott C. Purvis is available from Amazon.com. Please click on the photos above to order.

Note, the Instructor's Guide is highly recommended because it contains the Answer Key; reviewers rate the book highly when they purchase the Instructor's Guide. However, the Instructor's Guide is sometimes out of print. If you have been trying unsuccessfully to obtain a copy of the guide, please contact the publisher at www.mhhe.com. If you are a college instructor and would like access to a web-based version of the guide, please contact us using the link below.

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Which Ad Pulled Best? Instructor's Registration Form

For more on Which Ad Pulled Best?

Copy quality is highly variable and strongly connected to business performance. By inspiring, creating, and improving strong copy, we reduce variability and improve business success. That is why, building on the success of the Which Ad Pulled Best? college workbook, we have developed
a suite of tools to help people learn what constitutes successful advertising.

What is unique about this suite is that, rather than relying on lore and intuition, it uses actual research findings to distill and illustrate what makes for good messaging. The Which Ad Pulled Best? program is offered in three teaching modules (the college text book, an In-House Intranet eLearning tool, and an On-Site Classroom course) to help those interested in marketing understand the elements that contribute to an ad�s success, and answer that very complex question, What is Great Advertising?
To find out more, please visit www.whichadpulledbest.com.

Persuasive Advertising is the 16-year effort by Scott Armstrong of the Wharton School to provide understandable and accessible guidance for all types of advertising, including print, television, radio, Internet, and streaming video. Intended for those who commission, design, regulate, use, or evaluate advertisements, it presents evidence-based principles drawn from more than 3,000 empirical studies (some previously unpublished) in advertising, psychology, consumer behavior, law, mass communication, and politics. Much of the research draws upon the G&R testing of ads that were published in the popular Which Ad Pulled Best series, which is authored by Scott Purvis. Further information about the book is provided at http://advertisingprinciples.com.