CHAPTER 2. PRE-WORLD WAR II -- PAGE 1 OF 4

Advertising's use of sex in the early part of the century was kept under a tight rein due to such strong influences as the Puritan Ethic, Victorian morals, the Hay's Office, which was Hollywood's watchdog, and the Depression, with its natural emphasis on prices and premiums

Its main expression was in narrative copy as in Palmolive Soap's As You Desire Me ...

Brand: Palmolive Soap Magazine: McCall's Date: February 1921

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