FasTrac

FasTrac is a flexible service that is equally suited for evaluating core advertising concepts and pre-testing rough television commercials, print ads and other communications elements. These can be presented in the context of realistic entertainment/clutter environments or just by themselves. Interviewing is conducted face-to-face in a mall-intercept environment. Combining qualitative and quantitative analysis, FasTrac provides a full range of standardized, in-depth measures with the flexibility to be partially or entirely custom-designed. Its strong use of open-ended questioning yields valuable insights into audience reaction. Because the interviewer records responses directly on the web, data is available to G&R virtually in real time. Its e-speed and sensible pricing make it particularly attractive for clients with tight timeframes and budgets

Key Benefits and Features:

• Testing in a realistic clutter context or as stand-alone stimuli

• Five-workday turnaround from order to data delivery; two additional days for analysis

• Direct field control of test material in face-to-face interviews within research facilities

• Very competitive pricing

• Standardized or custom metrics

• Unique, in-depth open-end questioning regimen

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