Welcome. We hope you enjoy this selective review of G&R's development of its television copy testing expertise. As a G&R Essay, it is meant to inform and entertain. There are 25 pages of narrative and case histories for you to review. To start, click on the film cell at left or the Next button at the bottom to enter. That will take you to the Table of Contents (T.o.C.). Once there, you can click on I. Introduction if you want to start at the beginning of our story or on any of the chapters that might intrigue you.