Nope!                                                            

3 DIPS MORE CONFUSING THAN COMPELLING

This commercial also uses the engaging and easily recognizable Muppets, but they are used less effectively than with Jessica Simpson. The situation, again, was chaotic, but it never centered strongly on the sales idea of 3 new dips to go with your pizza strips, an idea which may have been more confusing and less compelling than the variety of 4 toppings. The Muppets humorous antics were made even more confusing through the use of excessive fast scene changes that had no discernable logical or purposeful order. Its brand identification was meager and too easily overlooked or overwhelmed by the Muppets. As a result, its recall score was below norm and less than half the score for the Muppets and Jessica commercial. Liking was also below norm, and 22% under 4-Toppings, while purchase intent was average, but, again, 25% below Pizza Hut Commercial A.

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