CHAPTER 4. BIG BANG - PLAYBOY -- PAGE 3 OF 3

Even when the ads were quite relevant, there usually was an above-average number of negative comments. But soon it became apparent that, for the most part, they were just surface comments, what recallers thought might be expected of them as upright citizens, and they really didn't have negative consequences at the cash register -- sort of that's wrong, you're bad; don't stop.

Brand: Faberge Great Skin Day Care Moisturizer Magazine: Cosmopolitan Date: November 1976

Subsequent events such as the influx of foreign films, First Amendment rulings of the courts, Woodstock, and Hippies nourished a permissive attitude that said sex is ok, and there was a rush to get into the game.

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