Focus Groups

There is no substitute for seeing target consumers react to your concepts or early-stage ad renderings first-hand. G&R’s focus group moderators are highly trained and experienced in teasing out insights that contribute to the development of successful advertising. Equally at home with consumer and B2B groups, they are well-versed in a range of projective and other probing techniques that uncover subconscious emotional responses that can make or break your creative effort. With our specialized expertise in advertising, we are particularly skilled in translating group observations into actionable creative recommendations.

Focus groups can also help structure subsequent quantitative work to reflect real-world mindsets and vocabulary. We often recommend a qualitative to quantitative sequence in developmental research programs.

Focus groups are conducted in dedicated facilities that permit client viewing, videotaping and videoconferencing. They may be conducted in any major U.S. market and many abroad.

Key Benefits and Features:

• Enable direct client observation of target market response to early stage concepts or creative product

• Uncover candid feelings, reactions, interpretations and suggestions

• Moderators are specifically experienced in advertising concept and copy development research

• Trained in multiple projective probing techniques

• Available throughout U.S. and abroad

WebCheck | FasTrac | Focus Groups

Online Focus Groups | Individual Depth Interviews

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