WebFrame

"Change is not merely necessary to life - it is life."
                                              - Alfred Toffler

Business managers are increasingly confronted by unforeseen events and are challenged to envision the future and prepare for it. However, as the rate of change continues to accelerate through technological advances such as Twitter, and as opinions are shaped in the blogosphere, even revered corporate and brand images suddenly and rapidly become the focus of runaway negative messaging outside the control of business managers.

Gallup & Robinson partners with you through WebFrame, research designed for managers to quickly determine what the effect of a rapidly changing environment will be on a corporate or brand image. WebFrame can also be used to assess the effectiveness of response strategies.

Managers can implement studies in response to sudden crises and receive quick results via Internet-based testing where advanced G&R security procedures ensure complete confidentiality. Or strategies can be tested which depict anticipated situations to enable managers to have a strategic response prepared in preparation for a market response (see case study on PDF below.)

Measurements precisely dimensionalize the impact of the strategic plan in a way that easily demonstrates how and to what extent it has marketplace impact and is likely to achieve its objectives. In-depth diagnostics provide insight into how the strategy influences consumer attitudes and opinions and are the basis for consultative direction for strategic refinements.

Key Benefits and Features: