Nope!                                                            

WRONG NUMBER

The LG ad is almost the reverse opposite of the Motorola ad. The main focus is not on the product, but on the apparent user, who is not at all integrated with the product. It is highly misdirecting, suggesting that this is a fashion, or clothing ad. The product is very secondary, relegated to a panel at the top of the ad and easily overlooked. The copy, meant to be quick benefit phrases, is more a meaningless non-sequitur. Identification is weak and ambiguous. Its misdirection and confusion did not leave a memorable impression with the reader -- recall was only 25% of the product norm and about
one-fifth the level for Motorola. There were too few
recallers to measure persuasion with any degree of confidence.

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