Services - What We Do

Gallup & Robinson is an extremely focused research supplier specializing in helping companies better understand how people react to communications and how that reaction influences attitudes toward their brand. Client servicing and satisfaction are major concerns driving our long-range corporate decisions and day-to-day operations. Working with many leading advertisers and in most major industries, our objective is to contribute to your business as a skilled, concerned member of your marketing team.

All of G&R’s services focus on the development and evaluation of advertising. They are designed to assist advertisers and their agencies as they progress from screening potential concepts, to exploring the effectiveness of rough copy and finished ads and commercials to monitoring the performance of full-fledged campaigns in the marketplace

We test advertising in all the major media: Television, magazines, radio and newspapers. In each of these, we have established copy performance norms for our core metrics in multiple product/service categories. For television and magazines, our two most commonly tested media, these norms are rock solid in over one hundred diverse categories.