This ad stands out and grabs the reader's attention by capitalizing on the recall premium usually associated with nudity. A strong headline adds to the above-average interest through news and quick brand identification. Call-outs tend to involve the reader, and this ad uses them well to identify many of the little daily activities where the product would be useful. The copy adds persuasiveness support. All-in-all, a well executed ad that is 30% above the recall norm, with strong persuasion, and 96% more effective than Ad A. Definitely not a little thing in that.