You've Got It!                                                

4 TOPPINGS TOP 3 DIPS

The effective use of not only one, but two, celebrities is seen as the commercial immediately gets the viewer's attention with a chaotic scene of partying Muppets. After a few seconds of their inimitable antics, the second celebrity, Jessica Simpson, gets additional attention, as she quiets the chaos and easily turns the viewer to the product with a box of Pizza Hut pizza that she's brought for the Muppets. In explaining why they will love this pizza, she engages the viewer to a new and strong sales idea: a pizza that's quartered to allow for a variety of four different toppings. With easy-to-follow dialog, she adds more detail, such as "one even has green peppers for you, Kermie" -- a close-up of Kermit shows he's delighted with this news. Close-ups of the pizza being cut into four squares adds taste appeal. The commercial ends on a happy, playful note as the camera zooms in on Jessica blowing a kiss -- ala Marilyn Monroe -- to the Muppets and/or the viewer, and then cuts to the Pizza Hut box and its four toppings. All-in-all, an effective use of multiple celebrities, focused on the product, with news of a strong sales idea that includes variety and taste appeal, and that's playful and puts the viewer in a positive, receptive mood. The result was 55% above norm on being liked, and a solid 31% above norm on purchase intent.