This commercial has so many strong factors: it uses the quintessential problem-solution approach, bolstered by not one, but two, icon celebrities in the truly funny repartee that keeps the viewers' attention throughout. Yet the star of the commercial remains the product, the American Express card with which Jerry one-ups Superman. All of this adds up to a super performance that not only was 6 times higher on unaided recall than the other commercial (Jerry's trip home), but also was twice as high in making the viewer feel that American Express services were excellent or very good, and 43% more effective in improving the opinion towards the company. It was also a third better in increasing the likelihood of acquiring the card. Up, up and away - - you can do more with this one, just as the commercial says.