Even though using a well-known and popular celebrity, this commercial starts off with confusion - - what's going on here - - and it carries that heavy baggage throughout Jerry's trip home. His exploits are somewhat disjointed as so many hard -to-follow, unrelated vignettes. Nor does the humor or the highlighted vignettes rise to the interest level of “Superman”. In its favor, however, the commercial does visually introduce the American Express card early and fairly often, and while its performance is acceptable, it is no match for “Superman” in initial awareness, or in its ability to present the company in a more favorable light, or in acquiring the card. Really.