The famous Subway spokesperson, Jared, dreams about eating what's new at Subway. The Subway clerk at the counter introduces a new low-fat sub as it deliciously appears on the screen. The more humorous Ad A was better liked, but the Subway spot, with its focus on news, health and taste, was the more effective marketing investment. It did a considerably better job at registering the brand name (recall) and generating buying interest (persuasion). 

In the average network show, the Subway spot (Ad B) reaches and persuades 1.7 million more viewers than the Quizno's spot (Ad A), a 247% premium for the same exposure.