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CHAPTER
8. SUGGESTIVE NARRATIVE --
PAGE 4 OF 4
But sometimes it was very
effective, as when celebrity Joan Collins, who played the quintessential
scoundrel in the popular 1980's TV series, Dynasty, offers some needed
advice on How to Build A Fire in your man.
![[Scoundrel by Revlon]](essayimages/33scoundrel2.jpg)
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Brand: Scoundrel
Fragrance
Magazine: Ladies Home Journal
Date: November 1984
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*
G&R RESEARCH COMMENTS * |
G&R
research showed that the Scoundrel ad attracted more than 21/2
times the number of recallers than the average fragrance
ad.
G&R tested
the Scoundrel ad in the Ladies' Home Journal magazine, November
1984.
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