A SENSE OF VISION - VII. ADVANCED TESTING SOLUTIONS -- PAGE 1 OF 9

ADVANCED TESTING SOLUTIONS

As knowledge and technologies advance, so do opportunities to improve testing methods, and G&R has responded with new services to fit the various testing needs. In addition to In-View, which is still used by advertisers wishing to get the most real-world measure of a commercial's performance, G&R offers three core television designs.

 InTeleTest

InTeleTest was the first copy testing service to utilize the inherent freedoms of personal recorders, including better sampling, more controlled exposure environment, and enhanced diagnostic batteries. In its unique design...

• Commercials are imbedded in a never-before-seen TV Pilot Program, just as they would appear on network TV.

• Respondents are given the cassette or DVD and are asked to view the new program at home, in their normal manner, at their convenience.

• The day after viewing, respondents are re-contacted and questioned about their reaction to the new program and about the commercials.

• Questions include evaluative measures as well as full-sample diagnostics and other measures validated in the ARF study.