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Echo
When you just can't wait to know

When your team has planned and worked for a year or more to develop a new marketing approach, the long wait for sales indicators after its launch can be excruciating. Echo is designed to provide key measures of target consumer response to your campaign within days, weeks or months of launch, depending on the media weight behind it. Highly flexible, Echo typically measures brand and advertising awareness, message communications, brand attitudes and purchase interest. The quick feedback that Echo provides is intended to help direct course corrections to your communications program at its earliest stages when they can do the most good.

Applied to Echo data, our special analytic options can deepen understanding of market dynamics and make your tracking data even more actionable. Examples of analyses we employ include:

  1. OTS Analysis - Overlaying an advertiser's media schedule with the reported media habits of respondents allows the sample to be divided into “opportunity-to-see” segments. This permits an analysis of the contribution and efficiency of various levels of exposure to a company's advertising in meeting marketing objectives;

  2. Segmentation Analysis - Looking at how distinct audience groups respond to your advertising to reach them more effectively; and

  3. ROI Modeling - Advanced modeling analysis increasingly allows us to evaluate the direct and indirect consequences of your advertising in driving sales.

Key Benefits and Features:

  • Unique service for quick consumer feedback

  • Identifies areas for improvement at earliest stages

  • Cost-effective “disaster check”

C-Track | Echo | Marcom 360

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