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Campaign Tracking
How do I know it's working in the marketplace?

Periodic snapshots of the market's perceptions of a company, brand and its advertising can Tracking Graph provide important insights into its image and how it changes over time. Tracking studies have been long accepted as an important management tool to monitor these perceptions and the communications that produce them. G&R's campaign tracking services are designed to assess the aggregate impact of a company's advertising in the market in creating awareness, building knowledge, enhancing attitudes, and generating purchase interest.

Our tracking services include:

  • C-Track is a full-blown ad tracking capability tailored to your needs with flexible design options and advanced analytics. It is intended to improve understanding of how advertising works over time to influence your market and how its effectiveness may be enhanced.

  • Echo is a highly focused form of tracking design that provides a quick and cost-effective read of market reaction to new campaigns soon after they are launched.

  • Marcom 360 is a survey-based analytical protocol that measures the holistic impact of an integrated or multi-channeled marketing communications campaign while assessing the contribution of each individual component, such as media advertising, direct marketing, promotion, sponsorships and experiential events.