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CHAPTER 9. SEXY PRODUCTS -- PAGE 3 OF 4

Or Jordache footwear
    which had the highest recall of all three.

[Jordache Athletic & Leisure Footwear]

 

Brand: Jordache Athletic & Leisure Footwear
Magazine: Glamour
Date: November 1983

* G&R RESEARCH COMMENTS *

G&R research showed that while Continental and Jaguar scored well-above their product norms in attracting readers, Jordache scored the highest, with recall more than 3 times its product average. 

G&R tested these ads in Esquire, Sports Illustrated, and Glamour between 1972 and 1983.

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