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CHAPTER 11. SUBTLE VS. OBVIOUS -- PAGE 6 OF 6

Hennessy, too, found that sex sells.

[Hennessy Cognac]
Brand: Hennessy Cognac
Magazine: Newsweek
Date: August 26, 1985
 

[Hennessy Cognac]
Brand: Hennessy Cognac
Magazine: Sports Illustrated
Date: October 15, 1984
 

* G&R RESEARCH COMMENTS *

G&R research showed that Testing the Waters performed well above norm, getting 4 times as many male readers and 3 times the female readers as Late Night at the Office.

G&R tested the ads in Newsweek and Sports Illustrated, 1984-85.

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