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CHAPTER 14. PUSHING THE BOUNDARIES -- PAGE 2 OF 8

and some things are not,

* G&R RESEARCH COMMENTS *

even though it attracted almost 50% more readers than the previous two ads.

G&R tested ad in Mademoiselle, October, 1991.

[Calvin Klein Escape]

Brand: Calvin Klein Escape Perfume
Magazine: Mademoiselle
Date: October 1991

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