Physician WebCheck

Physician WebCheck provides pharmaceutical and medical devices companies an online capability to quickly and inexpensively test journal advertising and other marketing communications with targeted physicians in a secure environment. In-depth questions about how your ad communicates and how targeted physicians react to it enable you to determine how well messages are conveyed and how physicians perceive products to fit into their prescribing armamentarium.

Physician WebCheck is conducted online using physician panels. Physicians are recruited to meet screening standards, asked to view test stimuli in a secure online environment and complete interactive self-administered questionnaires in their homes or offices. Test material may be viewed alone or in the context of advertising and/or other clutter. Our experienced staff works with you to provide actionable research designs. 

Physician WebCheck can also be used for testing strategic positionings, creative concepts, rough ads, taglines, logos, promotions, detail aids or any marketing device directed to your targeted physician groups.

Key Benefits and Features:

• Fast turnaround in as little as 8 workdays with PCP samples

• Internet-enabled low cost pricing option

• Open-ended questioning built from a unique and extensive knowledge base in marcom evaluation provides valuable diagnostic insight

• Managed and analyzed by communications professionals with physician advertising research experience

• Adaptable to most media and marcom subjects (e.g., journal ads, selling aids, brochures, etc.)

• Easily integrated with G&R's Impact post-testing services

• Can also provide a very cost-effective means for reaching physicians in many industrialized countries

• Special security features maximize stimulus confidentiality

Physician Impact | Physician WebCheck

WebCheck | WebSelect

WebCompare | WebFrame | WebSpectrum | FasTrac  

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