WebCheck

WebCheck marries G&R's deep knowledge base in communications testing with state-of-the-art technology to deliver fast and cost-effective quantitative assessments of a wide range of marcom stimuli. It is ideal for testing strategic positionings, creative concepts, rough ads and commercials in all media, slogans, logos, promotions or any marketing device directed to consumer, business or professional audiences.

WebCheck is conducted entirely on the web using established Internet panels and advanced, proprietary software that controls exposure conditions and security. Respondents view test stimuli and complete interactive self-administered questionnaires in their homes or offices. Stimuli may be viewed alone or in a realistic context of advertising and content clutter to obtain measures of breakthrough, communication, persuasion, liking and engagement. Test designs are typically monadic but can also be proto-monadic or sequential, depending on your objectives. Advertising pre-tests use many of the same validated measures employed by G&R's flagship Impact services, including strong diagnostics and rich open-ended questions.

WebCheck's sampling footprint is both domestic and international. It is also a very cost-effective means for testing among low incidence B2C or B2B target samples. Chances are we can deliver even the most hard to find segments.

Key Benefits and Features:

• Proven measures; strong diagnostics; rich open-ends

• Fast turnaround in as little as two workdays with general samples

• Managed and interpreted by highly experienced communications professionals

• Built from a unique and extensive knowledge base in marcom evaluation

• Highly competitive pricing

• Adaptable to most media and marcom subjects

• Easily integrated with G&R's Impact post-testing services

• Domestic and international; ideal for low incidence samples

• Flexible design and questionnaire options

• Advanced proprietary software and special security features maximize stimulus exposure control and confidentiality

WebCheck | Physician WebCheck | WebSelect

WebCompare | WebFrame | WebSpectrum | FasTrac  

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