Online Focus Groups

Online Focus Groups offer several features that are not possible with traditional groups. Using a web browser, participants join the group at a pre-scheduled date and time. They are guided by a specially trained moderator who communicates via keyboard and on-screen visuals. Concept statements, print ads, commercials and other marcom stimuli can be displayed on respondents’ computer screens to obtain immediate reactions. The system can accommodate 100 respondents or more per group to obtain a full range of viewpoints and to conduct instantly tabulated surveys for discussion within the session. Clients observe sessions remotely online in their offices and can communicate new questions or probes directly to the moderator. Sidebar questions can be asked of specific individuals in private.

Key Benefits and Features:

• Collects insights from more people in less time

• Combines benefits of qualitative and quantitative techniques

• One group can be conducted nationally or internationally

• Can ask open-ended questions, closed-ended questions that are tabbed immediately, or ad hoc questions developed during the session

• Enables responses to be processed real-time

• Facilitates team decision-making

• Transcripts are available immediately for reporting or e-mailing

• Less travel required

WebCheck | FasTrac | Focus Groups

Online Focus Groups | Individual Depth Interviews

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